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A comparison of machine learning libraries for introducing artificial intelligence into CRM system

Abstract

A comparison of machine learning libraries for introducing artificial intelligence into CRM system

Perederiy V.A., Rysin M.L.

Incoming article date: 03.03.2024

This paper analyzes the performance of solving the classification problem using various open-source artificial intelligence and machine learning libraries in the field of marketing and customer relationship management; based on the results of experiments, the best library is selected for the purpose of introducing artificial intelligence into domestic CRM systems based on numerical performance indicators.

Keywords: artificial intelligence, machine learning, big data, classification, marketing, customer relationship management, import substitution, open source